Chromazone™ “Chill ‘n’ Reveal” Ink

Coors Cold Activated Bottle Campaign

TMC Hallcrest is a leading innovator and manufacturer of colour changing products for use within the various industries and markets, and has been at the forefront of temperature measurements for over 40 years.

Coors, a leading beverage manufacturer, was looking for a novel approach to communicate the association of cold and their beverage. A referral to Coors was generated because of the Hallcrest reputation as an innovator in the development of unique, interactive graphic communication tools.

The Hallcrest team responded rapidly to customer needs with solutions that generated a unique thermographic color changing label that exceeded expectations and will be the centerpiece for a 2007 National Marketing Campaign.

Chromazone™ ink products were customized to produce a dramatic and vibrant cool temperature indicating label. The "Chill 'n' Reveal "label is interactive and will transform a label graphic from white to blue when chilled indicating a "Cold Activated Bottle".

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